Senior Frontend Software Engineer

We are the platform turning browsing into shopping. We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands.

We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases.

In 2024, Shopfully joined forces with the North American company Flipp, creating a global leader in the sector. Together, we reach 400 million households and serve over 1,000 top retailers and brands across 27 markets, including Europe, Canada, the USA, Latin America, and Australia.

Ready to spark your growth with us?

WHO WE LOOK FOR 🦄

We are looking for a Senior Frontend Engineer to join our team, focusing on building high-performance frontend applications that power our large-scale consumer platforms.

You’ll be a key architect in our ecosystem, balancing the need for rapid feature delivery with the technical rigour required to maintain blazing-fast user experiences.

We are looking for a senior contributor who doesn't just write code but drives architectural decisions, optimizes for performance, and actively mentors fellow engineers. If you are passionate about the intersection of performance, user experience, and AI-driven innovation, this role is for you!

WHAT YOU WILL DO 🏄

• Build and evolve high-performance frontend features on our consumer-facing web platforms, with a strong focus on Core Web Vitals and SEO best practices that directly impact organic audience growth.
• Own frontend architecture decisions within a cross-functional team (product, design, backend devs), ensuring code quality, scalability, and measurable performance improvements.
• Drive technical SEO initiatives,  from rendering strategy and structured data to crawlability and page speed, collaborating closely with SEO and product stakeholders.
• Explore and develop new content and engagement channels aimed at deepening user engagement with our platforms.
• Analyse frontend performance using real-user metrics and synthetic tooling, identifying bottlenecks and leading the resolution with a data-driven approach.
• Mentor junior and mid-level engineers, fostering a culture of quality, ownership, and continuous improvement.
• Integrate AI-assisted development practices (e.g. Claude Code) into day-to-day workflows and contribute to AI-powered product features that shape how millions of shoppers interact with our platforms.
• You'll partner with the Engineering Manager to support healthy team dynamics and contribute to a culture where people do their best work. We expect the same collaborative growth mindset from your peers.

WHAT YOU WILL NEED 🪄

• Strong, hands-on experience with Next.js, React, and TypeScript.
• Deep understanding of Core Web Vitals and a track record of analyzing and improving frontend performance at scale.
• Solid knowledge of Node.js and how it integrates with frontend services.
• Familiarity with AI tools in your development workflow (e.g., Claude Code, Cursor, or similar).
• You think about the user journey and business impact, not just the technical implementation.
• Experience working in a cross-functional, international environment.
• A passion for supporting the growth of junior and mid-level developers.
• Fluent in English.

👉 At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds makes us stronger. We focus on potential rather than on having a “perfect” CV. If this role excites you and you believe you could grow into it — even if you don’t tick every single box in the requirements — we’d love to hear from you!

NICE TO HAVE  🎆

• Experience with AWS and cloud-based infrastructure.
• DevOps knowledge: Comfort working with GitHub pipelines and AWS services.
• Familiarity with Tailwind CSS.
• Experience with Playwright for automated testing.

SALARY RANGE ⚖️ : €50,000 – €70,000 fixed gross salary per year.

LOCATION 🌐 

While we have offices in Milan, Barcelona and Sofia, you can benefit from our flexible hybrid model, empowering you to work where you’re most effective in Europe. Full remote available.

WHAT YOU WILL FIND AT SHOPFULLY 🤗

🌎 An opportunity to thrive in a rapidly scaling multinational company

🕶️ A vibrant, informal, and inclusive work environment

🧠 We champion autonomy, flexibility, and a hybrid work model, empowering you to own your work

📚 Access to learning opportunities and regular feedback sessions

🍓 Enjoy our central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups

🎉 Engage in meaningful team events: offsites, happy hours, company parties and celebrations that unite us beyond daily tasks

💻We provide all the necessary equipment for you to work effectively and set up your workspace, wherever you are

🧰 Benefit from additional country-specific advantages based on local contracts and practices

WHO WE ARE 💜 

We’re a team of 450 people (and counting!), from 30 different nationalities. We’re on a mission to innovate, and we believe the key to that is seeing the world through a variety of perspectives. That’s why building a more diverse team, as well as bringing in even more talent, is so important for us.

TO FEEL AT HOME 🛋️ IN SHOPFULLY YOU NEED 🎯

• Progress Over Perfection: We move forward. Always. In a fast-moving world, speed with purpose beats certainty without action. Momentum matters—not for its own sake, but because it drives results.

• Clarity Through Transparency: We bring each other along. We work in teams, not silos. Transparency gives context, and context enables action. That means we share decisions early, publish work in progress, and document outcomes so others can learn, move faster, and build better.

• Learn Loudly: We grow by doing and by daring. Big bets unlock big breakthroughs. But real innovation demands risk, and risk always carries the possibility of failure. That’s not a flaw. It’s the price of ambition.

• Challenge with Empathy: We speak up, even when it’s hard—because candor shows care, and leads to better outcomes. Listening deeply is how we grow. Disagreeing openly is how we build trust.

Always Build Better: We are builders—of products, systems, and ideas. But more than that, we are builders of better. Better has no finish line. It’s a mindset.