Frontend Engineer II, Integrations Experiences

Attentive

Location: United States
Job Type: full-time
Salary: $132,000 - $180,000
Posted: December 19, 2025

Job Description

Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.

Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.

With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), and Inc.’s Best Workplaces.

About the Role

The Integrations Experiences team develops features that help Attentive’s customers work with the data they send into and out of Attentive. We deliver customer-facing observability tooling, Integrations Marketplace UI, customer onboarding flows, and faster list growth through continuous investment in creative capabilities and the use of AI to optimize performance.

As a Frontend Software Engineer, you’ll play a key role in shaping the user-facing experience of our data products. You’ll design and build performant, scalable, and accessible web interfaces that empower marketers exchange and interact with data flowing into and out of Attentive’s platform. You’ll collaborate closely with product, design, and backend teams to bring intuitive, high-impact solutions to life.

What You'll Accomplish

Development of user interfaces for Attentive’s data products
Build reusable, scalable frontend components and systems using modern frameworks and tooling
Partner with designers and backend engineers to deliver seamless, performant, and visually compelling user experiences
Drive architectural discussions and make technical decisions that ensure code quality, maintainability, and performance
Support engineers through code reviews and collaboration
Identify opportunities for UI performance optimization and improved developer efficiency
Contribute to frontend best practices and shared component libraries across the organization

Your Expertise

3+ years of professional experience in frontend development, ideally building large-scale, production web applications
Expert in React, TypeScript, JavaScript, and modern frontend build tools
Strong understanding of frontend architecture, performance optimization, and accessibility
Experience integrating with backend APIs and working in micro-frontend or service-oriented environments
Experience with testing frameworks (Jest, React Testing Library, Cypress) and CI/CD workflows
Curiosity, ownership, and a passion for delivering high-quality, user-focused software

What We Use

Our infrastructure runs primarily in Kubernetes hosted in AWS’s EKS
Infrastructure tooling includes Istio, Datadog, Terraform, CloudFlare, and Helm
Our backend is Java / Spring Boot microservices, built with Gradle, coupled with things like DynamoDB, AirFlow, Postgres, and Redis, hosted via AWS
Our frontend is built with React and TypeScript, and uses best practices like GraphQL, Storybook, Radix UI, Vite, esbuild, and Playwright
Our automation is driven by custom and open source machine learning models, lots of data and built with Python, Metaflow, HuggingFace 🤗, PyTorch, TensorFlow, and Pandas

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $132,000 - $180,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location

If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.

At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.

🎯 Who is this job for?

This position is a strong match for a frontend engineer who enjoys building scalable React/TypeScript interfaces for complex data-driven products, values close collaboration with product and design teams, and wants to shape platform-level UI experiences in a modern micro-frontend environment. It's ideal for someone who thrives in performance-focused, high-impact work, cares about accessibility and developer experience, and wants to contribute to shared components and frontend architecture within a fast-moving organization.

💬 Potential Interview Questions

How do you architect a React + TypeScript application to keep it scalable in a micro-frontend environment?
I prefer a feature-based structure with clear boundaries, shared design system packages, and typed shared API clients. Micro-frontends communicate via well-defined contracts/events, and each app owns its routing, build, and deployment pipeline to stay independently deployable.
How do you integrate a React frontend with a GraphQL backend efficiently and type-safely?
I use a GraphQL client (e.g., Apollo/urql) plus codegen to generate TypeScript types and hooks from the schema. This ensures end-to-end type safety, reduces boilerplate, and makes data fetching, caching, and error handling predictable.
What’s your approach to building reusable, accessible UI components with Radix UI and Storybook?
I wrap Radix primitives into design-system components with consistent styling and behavior, add a11y attributes and keyboard support, and document variants and states in Storybook. Storybook also serves as a visual regression and collaboration surface with design and product.
How do you optimize the performance of a large React SPA built with Vite/esbuild?
I focus on code splitting and lazy-loading heavy routes, memoizing expensive components, minimizing unnecessary re-renders, and leveraging Vite’s fast dev server and optimized builds. I then use browser and React DevTools to profile and fix real-world bottlenecks.
Describe your process for consuming backend APIs in a data-heavy UI like an Integrations Marketplace or observability tool.
I define typed API clients or GraphQL queries that match clear domain models, centralize data-fetching hooks, and handle loading, empty, and error states explicitly. For heavy data, I use pagination, virtualized lists, and client-side caching to keep the UI responsive.
How do you ensure reliability and confidence when shipping new frontend features?
I combine unit tests (Jest), component tests (React Testing Library/Storybook), and key end-to-end flows with tools like Cypress or Playwright. Tests run in CI on every PR, and I use feature flags or gradual rollouts to limit blast radius.
What’s your approach to building accessible, marketer-friendly data visualizations and dashboards?
I pick chart libraries that allow semantic markup, ARIA attributes, and keyboard navigation where possible, and I ensure color contrast, legends, and descriptions are clear. I also keep interactions simple and test with screen readers for critical views.
How do you handle state management in complex React applications with lots of async integrations?
I keep server state in data-fetching tools (GraphQL client/React Query) and minimize global client state, using context or lightweight libraries only where necessary. I model states explicitly (idle/loading/success/error) and encapsulate them in custom hooks per domain.
How do you collaborate with backend and product teams when designing new integrations-related features?
I start with user journeys and data contracts, co-design API shapes with backend, and create UI mocks or Storybook prototypes for feedback. Throughout implementation, I keep a tight loop via async docs, tickets, and regular check-ins to refine scope and avoid surprises.
How do you measure and improve frontend performance and developer efficiency over time?
I track metrics like bundle size, TTI, and interaction latency using RUM/monitoring tools and prioritize fixes for high-traffic flows. For developer efficiency, I invest in shared components, linting/formatting, codegen, and CI improvements so teams can ship faster with fewer regressions.

📋 Job Summary

Attentive is hiring a remote Frontend Engineer II (US) to craft data-focused interfaces for its AI-powered marketing platform used by over 8,000 brands like Crate & Barrel, Urban Outfitters, and Carter’s. You’ll build performant, accessible UIs in React and TypeScript, working with GraphQL, Storybook, modern tooling (Vite, esbuild), and testing frameworks like Jest, React Testing Library, and Cypress. The role is fully remote in the US with a base salary range of $132,000–$180,000 plus equity and benefits. Join to shape high-impact data and integrations experiences at scale in a company recognized as a leader in SMS and AI-driven marketing.